Antony holds the role of Sales Director at Sempre, no easy feat in a company jam packed with technical people.

With over 20 years of industry experience in technical, management and sales roles in New Zealand and internationally, Antony has a unique ability to engage with customers at any level. Antony is driven to partner with his customers, to first understand their business requirements and challenges and then to work with them to implement solutions which fully address their needs and add maximum value.

With IT moving through a significant transitional change in recent years due to the advent of Cloud, “As a Service”, DevOps, Platform Three and Converged Infrastructure, Antony is focusing on how to assist and advance customers through this transition. “Adapt and Innovate or lose your relevance” is Antony’s mantra.

People buy from people and Antony certainly enjoys building long standing and valuable relationships with customers and partners alike. With the opportunity to start Sempre alongside his esteemed business partners it was these relationships, and the respect and trust they were founded on, that have ensured the success of this new chapter in his life.

Antony is married to Deanne, the financial mastermind behind Sempre, and together they embrace the challenge of raising three beautiful children and taming 2 acres of land (in Antony’s case with the use of his trusty ride-on mower).

“We cannot solve our problems with the same thinking we used when we created them” – Albert Einstein